Article in Accessories Magazine
We were thrilled to be featured as an "Item of the Day" in Accessories Magazine! For more info or to read the whole article on their website:
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Belts aren’t normally accessories that one thinks of as being ahead of the curve. They usually, and rightfully, tend to be one of the most understated accessories. Stephanie Boyles and Scott Schaefer who created Embrazio decided to put their own twist into leathergoods adding “design elements addressing the needs of a modern lifestyle.” According to the NPD Group Inc., belts came from behind the curve to become one of the better performers among accessories categories in 2014. Dollar sales increased 12%, a number Embrazio hope to boost with their new product, Curva. Saying Curva has “the fundamental improvement in belt design in the past hundred years,”
Embrazio actually produces curved belts—“shaped to fit the natural contours of your body, slightly moving down in front and back while coming higher over your hips. The result is a look, fit and feel that’s noticeably better than straight belts. Customers comment that the “Curva” prevents the usual gapping in the back that occurs with jeans or pants when worn with a traditional belt.” Embrazio was awarded a patent for this design in January. Vow the duo behind the brand: “We are certain this natural design may just make straight belts obsolete.