Gorgeous Allie Rinka with Embrazio Semplice Tote

Three years in the making, we finally pulled the trigger on production of our new tote.  We were looking for a structure of "bones" that would enable the tote to stand up by itself.  We were also wanting that very hard to achieve elegance through simplicity with no fussy adornment ... just a shape that is graceful, well-proportioned and easy to get on and off the shoulder because of the cut-out in front and back.  The one small detail of three rivets in the front supports a d-ring for keys inside.

Reflecting on who we wanted to showcase this new tote, I immediately thought of influencer Allie Rinka @modasensillaa whose elegance and grace matches our intention for this bag.  Allie crushed it with this video and these images.