I say Mackenzie Schill, KenzyWho.com blog, absolutely gets it. She gets the problem. "Over the last few months its become increasingly clear to me that I have a real problem. I’ve been in denial for quite a while (unintended, but awesome rhyme), over the role that my purse plays in my back pain. I normally carry a giant tote, and while it fits everything that I need, it definitely makes my back ache if I have to carry it for too long."
She gets the solution. Distribute weight evenly over shoulders and back. Check out her blog here. She nails it. I love it.
And I love the way she captures the essence and feel of the Embrazio Renaissance backpack.