The Embrazio Embrace

Embrazio's Logo Symbolizes an Embrace

Embrazio's logo symbolizes an embrace, forming the vision for our product design. You may ask "Why an embrace?"  "How does an embrace relate to curved leather belts, handmade leather bags and braided leather bracelets?"

Before Embrazio even had a name, we aspired to create a leather belt and cell phone holster that felt delicious to wear.  We wanted to design an accessory that wrapped the body with the softest touch—supportive without being restrictive. We wanted our pieces to shape themselves around the natural curves and movements of the wearer in the same way an embrace shapes to support without restricting the one being embraced.

To craft just the right logo, we looked at artistic expressions through time of an embrace.  Here are some of those expressions:

Cupid and Psyche Embrace, Antonio Canova, 1787

 

The Kiss, Auguste Rodin, 1889

 

The Cathedral, Auguste Roden, 1908

 

 

Embrace, David Wendel, Contemporary Atlanta Artist

 

The Embrace, Stephen Feld, 2012

Embrace, Glada Rossi

  

So what were we thinking when we designed this logo?  Two entities coming together for a gentle touch.  No rough edges.  Sensual curves. Connection and freedom. 

Embrazio Logo, Stephanie Boyles, 2012